For courses in Basic Design. This text focuses on the basics of design-helping today's students think about and explore ways of approaching their work in their chosen design field. The text has a conversational, humorous tone and uses easily recognized, often common-place illustrative materials. It first explores each of the elements of design individually, then explains the principles of design, and finally, shows how elements and principles are combined in the design process.

From the Back Cover

What makes a design effective?
What can you do with shapes?
What can you do with colors?
How do you achieve balance?

This new edition of A Design Manual expands its treatment of design to include the essentials of three-dimensional design as well as guiding beginning students through the components of two-dimensional design. Readers will become more aware of design in the world around them, and learn how to create effective designs. Basic concepts are explained through the use of common life-experience analogies, and familiar illustrations help to generate .ideas and discussions. The author's down-to-earth style, clear presentation, and helpful student projects make this text a helpful starting point for beginners to the world of design.

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