Designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. This book focuses on creating logos, while others in the series dissect brochures, packaging, publications and letterhead systems.

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Bibliographic Details

Title: Design Matters: Logos 01
Publisher: Quarto Publishing Group USA Inc
Publication Date: 2007
Language: English
ISBN 10: 1592533418
ISBN 13: 9781592533411
Binding: Hardcover
Condition: Very Good

About this title

Synopsis

The nuts and bolts of effective logo design.

The design bar is at an all time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but that is also strategy-driven and smart.

This book focuses on creating logos, while others in the series dissect brochures, packaging, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.

About the Author

Capsule specializes in brand strategy and identity design services. Since 1999, the Minneapolis, Minnesota firm has lent its distinctive methods and perspectives to the international design community. http://www.capsule.us

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