Design for Response: Creative Direct Marketing That Works
Sherr, Leslie H.,Katz, David J.
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Language: English
Published by Rockport Pub, 1999
- Hardcover
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- Title
- Design for Response: Creative Direct Marketing That Works
- Author
- Sherr, Leslie H.,Katz, David J.
- Publisher
- Rockport Pub
- Publication year
- 1999
- Condition
- Very Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 1564963802
- ISBN 13
- 9781564963802
Direct marketing - from a simple postcard to an interactive e-mail - possesses an astonishing ability to get people to act in response to a message. But while anyone can send a message, it requires a special talent to elicit a response. Design for Response gathers together superb examples from a range of client needs and creative solutions to give marketers and designers a comprehensive, strategic understanding of why and how the best campaigns work.
Each chapter opens with a detailed case study followed by print and three-dimensional examples with a proven track record for producing results.
Each chapter opens with a detailed case study followed by print and three-dimensional examples with a proven track record for producing results.
"Synopsis" may belong to another edition of this title.
About the Author
Leslie Sherr is a former editor at Graphis, and formerly director of communications at Desgrippes Gobe & Associates, an international strategic design and brand image firm.
"About the title" may belong to another edition of this title.
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