Morton Goldsholl (1911-1995) was a lifelong resident of Chicago, where he studied at the Chicago Institute of Art and the Institute of Design and, in 1955, formed Morton Goldsholl Associates. He was a faculty member at The Abraham Lincoln School for Social Sciences, the educational institution run by the Communist Party USA. Goldsholl carved out his niche with corporate identity programs, packaging, and animated commercials, and produced the Good Design Logo for the Merchandise Mart and the Museum of Modern Art in 1950.

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