Design als Rhetorik : Grundlagen, Positionen, Fallstudien

Arne Scheuermann

ISBN 10: 3764383453 / ISBN 13: 9783764383459

Published by Birkhäuser, Birkhäuser, 2008

About this Item

Druck auf Anfrage Neuware - Printed after ordering - How does design convince us What explains its impact How aware are designers of the rules they employ - to some extent unknowingly To an increasing degree, contemporary design research manifests a growing interest in the rhetorical mechanisms of design practice. This anthology reinterprets the classical communication skills of rhetoric as a new and encompassing metatheory for design. It is relevant to all areas of contemporary design - from graphic design to architecture to interface design. Design as Rhetoric joins three realms. By defining positions, it presents the historically relevant texts and outlines the contemporary discussion and its controversies. In case studies, it also assembles contributions on the most important areas of research, for example 'Interactive Rhetoric,' 'The Rhetoric of Design and Gender,' and 'Rhetoric and the World Wide Web.'; Auf welche Art wirkt und überzeugt Design Was wissen GestalterInnen von den Regeln, die sie, teilweise unbewusst, anwenden Die zeitgenössische Designforschung entwickelt zunehmend ein Interesse an den rhetorischen Mechanismen der Design-Praxis. Der vorliegende Sammelband stellt die klassische Kommunikationslehre der Rhetorik als eine neue und umfassende Metatheorie des Designs vor. Sie betrifft prinzipiell alle Bereiche heutigen Designs - vom Grafik-Design über die Architektur bis zur Interfacegestaltung. 'Design als Rhetorik' führt drei Bereiche zusammen: Das Buch stellt die historisch relevanten Texte vor und bildet als Positionsbestimmung die kontroverse zeitgenössische Diskussion ab. Zudem versammelt es in Fallstudien Beiträge zu den wichtigsten Forschungsfeldern wie etwa 'Interaktive Rhetorik', 'Rhetorik Design und Gender', 'Rhetorik des World Wide Web'.

Seller Inventory # 9783764383459

Bibliographic Details

• Title: Design als Rhetorik : Grundlagen, Positionen, Fallstudien
• Publisher: Birkhäuser, Birkhäuser
• Publication Date: 2008
• Language: German
• ISBN 10: 3764383453
• ISBN 13: 9783764383459
• Binding: Buch
• Condition: Neu
• Dimensions: 230W x 173H x 22D millimeters 230 millimeters width by 173 millimeters height by 22 millimeters depth
• Weight: 620 grams

About this title

Synopsis

How does design convince us? What explains its impact? How aware are designers of the rules they employ – to some extent unknowingly? To an increasing degree, contemporary design research manifests a growing interest in the rhetorical mechanisms of design practice.
This anthology reinterprets the classical communication skills of rhetoric as a new and encompassing metatheory for design. It is relevant to all areas of contemporary design – from graphic design to architecture to interface design.
Design as Rhetoric joins three realms. By defining positions, it presents the historically relevant texts and outlines the contemporary discussion and its controversies. In case studies, it also assembles contributions on the most important areas of research, for example “Interactive Rhetoric,” “The Rhetoric of Design and Gender,” and “Rhetoric and the World Wide Web.”

About the Authors

Prof. Dr. Gesche Joost, Universität der Künste Berlin

Prof. Arne Scheuermann, Hochschule der Künste Bern

Prof. Dr. Gesche Joost, Universität der Künste Berlin

Prof. Arne Scheuermann, Bern University of the Arts