280 S. Gutes Exemplar, geringe Gebrauchsspuren, Cover/SU berieben/besto�en, innen alles in Ordnung; Good copy, light signs of previous use, cover/dust jacket shows some rubbing/wear, interior in good condition. A241111ah42 ISBN: 9783764383459 Sprache: Deutsch Gewicht in Gramm: 4999.

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Bibliographic Details

Title

Design als Rhetorik : Grundlagen, Positionen, Fallstudien [Board of International Research in Design]. Gesche Joost ; Arne Scheuermann (Hg.)

Publisher

Basel; Boston, Mass.; Berlin : Birkh�user

Publication Date

2008

Language

German

ISBN 10

3764383453

ISBN 13

9783764383459

Binding

Softcover

Edition

2008.

Condition

Gut

Weight

4999 grams

Seller catalogs

Lehrbuch

About this title

Synopsis

How does design convince us? What explains its impact? How aware are designers of the rules they employ – to some extent unknowingly? To an increasing degree, contemporary design research manifests a growing interest in the rhetorical mechanisms of design practice.
This anthology reinterprets the classical communication skills of rhetoric as a new and encompassing metatheory for design. It is relevant to all areas of contemporary design – from graphic design to architecture to interface design.
Design as Rhetoric joins three realms. By defining positions, it presents the historically relevant texts and outlines the contemporary discussion and its controversies. In case studies, it also assembles contributions on the most important areas of research, for example “Interactive Rhetoric,” “The Rhetoric of Design and Gender,” and “Rhetoric and the World Wide Web.”

About the Authors

Prof. Dr. Gesche Joost, Universit�t der K�nste Berlin

Prof. Arne Scheuermann, Hochschule der K�nste Bern

Prof. Dr. Gesche Joost, Universit�t der K�nste Berlin

Prof. Arne Scheuermann, Bern University of the Arts

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