Design Roadmapping

Design Roadmapping is for anyone interested in design, strategy and innovation, and its wonderful combinations. For those who dare to create a future vision, frame the time pacing and map the pathways towards it.

This guidebook teaches you how to create a roadmap. It outlines the origins, design theories and science results. Strategic designers, innovation managers and professors share their roadmapping experiences, views and achievements, including venture CPOs, Head of Design, product and program managers of international companies such as Canon, Peerby, Ferrari, Philips, Victoria State Library and many more.

By design roadmapping you devise creative responses to future strategic challenges. Guided by future foresight techniques, you uncover new trends, scout for new technologies and map the values and ideas on the roadmap. Through strong visualization, a design roadmap supports an organizational mindset on value innovations.

Lianne Simonse teaches Design Roadmapping at the Industrial Design Engineering Faculty of Delft University of Technology in The Netherlands. She holds a MSc. and PhD. in innovation management and has combined her academic positions with 20 years of professional experience in industry. Lianne has executed and led several roadmapping projects and worked with different corporate organisations and start-up ventures on roadmaps. Dr. Simonse conducts a scientific research track on design roadmapping. Based on this comprehensive work and the experiences of how-to roadmap this guidebook on design roadmapping has been written.

Barbara Iwanicka is graphic designer and art director, based in Amsterdam. She attended Cooper Union in New York and Gerrit Rietveld Academy in Amsterdam. Barbara's art works derives from the intersection of art, architecture and design, focusing mainly on printed matter. Her work has been exposed in the Stedelijk Museum in Amsterdam, Printing Museum in Tokyo, and 41 Cooper Gallery in New York. She has been awarded with the Best Dutch Book Designs of 2014 and 2015 and was a finalist of several design and architecture competitions.

Jianne Whelton is a professional book editor, based in Melbourne, Australia. Jianne has over 15 years of experience teaching, consulting, translating and editing. She works with academics, policy advocates, research practitioners and professionals from a variety of domains.