Are you on the cusp of greatness? Do you have untapped potential and talents just waiting to be released? Read this book to learn the same creative problem-solving methodology (Design Thinking) used extensively at Stanford, Google, IDEO, and Apple. This guide will unlock your personal potential, and that of your team and your business.
By exploring the intersection of Design Thinking and strengths-finding, innovation expert John K. Coyle demonstrates what most high achievers intuitively know-that each one of us possesses a unique combination of strengths, talents, skills and capabilities to achieve breakthrough performance-but may need a code to unlock them.
Design for Strengths delivers the process, tools and mindsets required to find and maximize your hidden potential. Illuminated by a captivating narrative of Olympic training and competition, Coyle demonstrates how he used the Design Thinking process and mindset to hack the sport of speedskating and win an Olympic silver medal. This book contains real-life examples of how individuals and organizations can use Design Thinking to define the right problem, and to ask and answer a better question. Instead of "how do I fix my weaknesses?" ask "how can I design for my strengths?"
More than a dozen leading experts contributed to this book, including Steven Kotler, David and Tom Kelley, David Eagleman, Daniel Coyle, Dave Evans and Chip Conley, as well as Olympic gold medalists Apolo Ohno and Meryl Davis. Read the book to expose a hidden-in-plain-sight secret. We all contain the capacity to do something extraordinary--if we design for it.
"Design your life or someone will design it for you.... John has taken this idea and run with it--the result is this book on Design Thinking and human performance.
What we design, designs us back. This notion is the holy grail because the implication rings so true--we can create ourselves, every moment, through our creative and linguistic choices."
- JASON SILVA, Emmy-nominated host of National Geographic's hit TV series, Brain Games, seen in over 100 countries, and creator of Shots of Awe
Amazing to read about my sport through the lens of Design Thinking! A compelling narrative with practical lessons for business and life!
- APOLO OHNO, Eight-time Olympic medalist, serial entrepreneur, author of Zero Regrets and winner of season four of Dancing With the Stars
"What if we were issued instructions at birth about how to design our lives to maximize happiness and success? I don't know about you, but that's not what I was instructed in my first few years--now we have a guidebook for how to design and curate our lives in a way that's in harmony with our strengths and purpose. A powerful and poignant read. Bravo!"
-- CHIP CONLEY, author of Wisdom at Work and Peak, founder of Modern Elder Academy and Joie de Vivre, and former Head of Global Hospitality and Strategy at Airbnb
"In Design for Strengths, John K. Coyle lights the wick of some inspired thinking around strengths--then brings it to a flashpoint with high octane insights and connections that allow readers--from elite athletes to mere mortals--to supercharge their own potential."
- NICOLE LOREY, Chief Communications Officer, Kaiser Permanente
"Design For Strengths has brilliant insights on what it really takes to succeed--even for those of us who will never land on an Olympic podium."
- LAURA VANDERKAM, Author, Off the Clock: Feel Less Busy While Getting More Done
"Get unstuck and potentialize your strengths and talents. Design For Strengths is a powerful masterpiece that will guide you into the journey of discovering and redefining yourself. Enter into the Flow state and become the innovator and designer of your own life."
- LAURA BONILLA, Head of Innovation Programs, CEDIM University, Mexico
