Design Thinking For Dummies

Christian Müller-Roterberg

ISBN 10: 1119593921 / ISBN 13: 9781119593928

Published by John Wiley and Sons Inc, US, 2020

About this Item

Innovate your business by incorporating design thinking  Organizations that can innovate have an advantage over competitors who stick to old processes, models, and products. Design Thinking For Dummies walks would-be intrapreneurs through the steps of incorporating design thinking principles into their organizations. Written by a recognized expert in the field of design thinking, the book guides readers through the steps of adapting to a design thinking culture, identifying customer problems, creating and testing solutions, and making innovation an ongoing process.   The book covers the crucial and central topics in design thinking, including:  Adopting a design thinking mindset Building creative environments Facilitating design thinking workshops Working through the design thinking cycle Implementing your solutions And many more  Design Thinking For Dummies is a great starting place for people joining design-oriented teams and organizations, as well as small businesses and start-ups seeking to take advantage of the same methods and techniques that large firms have used to grow and succeed.

Seller Inventory # LU-9781119593928

Bibliographic Details

• Title: Design Thinking For Dummies
• Publisher: John Wiley and Sons Inc, US
• Publication Date: 2020
• Language: English
• ISBN 10: 1119593921
• ISBN 13: 9781119593928
• Binding: Paperback
• Condition: New
• Weight: 660 grams

About this title

Synopsis

Innovate your business by incorporating design thinking 

Organizations that can innovate have an advantage over competitors who stick to old processes, models, and products. Design Thinking For Dummies walks would-be intrapreneurs through the steps of incorporating design thinking principles into their organizations. Written by a recognized expert in the field of design thinking, the book guides readers through the steps of adapting to a design thinking culture, identifying customer problems, creating and testing solutions, and making innovation an ongoing process.  

The book covers the crucial and central topics in design thinking, including: 

• Adopting a design thinking mindset 
• Building creative environments 
• Facilitating design thinking workshops 
• Working through the design thinking cycle 
• Implementing your solutions 
• And many more 

Design Thinking For Dummies is a great starting place for people joining design-oriented teams and organizations, as well as small businesses and start-ups seeking to take advantage of the same methods and techniques that large firms have used to grow and succeed. 

About the Author

Prof. Dr. Christian Müller- Roterberg is a professor and lecturer in technology, management, and entrepreneurship at Ruhr West University. He heads the university's graduate program in business management. Prof. Dr. Müller-Roterberg has also been involved in a number of startups and IPOs. He is author of Handbook of Design Thinking