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Bibliographic Details

Title: Design Thinking For Dummies
Publisher: For Dummies
Publication Date: 2020
Language: English
ISBN 10: 1119593921
ISBN 13: 9781119593928
Binding: paperback
Condition: Good

About this title

Synopsis

Innovate your business by incorporating design thinking

Organizations that can innovate have an advantage over competitors who stick to old processes, models, and products. Design Thinking For Dummies walks would-be intrapreneurs through the steps of incorporating design thinking principles into their organizations. Written by a recognized expert in the field of design thinking, the book guides readers through the steps of adapting to a design thinking culture, identifying customer problems, creating and testing solutions, and making innovation an ongoing process.

The book covers the crucial and central topics in design thinking, including:

Adopting a design thinking mindset
Building creative environments
Facilitating design thinking workshops
Working through the design thinking cycle
Implementing your solutions
And many more

Design Thinking For Dummies is a great starting place for people joining design-oriented teams and organizations, as well as small businesses and start-ups seeking to take advantage of the same methods and techniques that large firms have used to grow and succeed.

About the Author

Prof. Dr. Christian M�ller- Roterberg is a professor and lecturer in technology, management, and entrepreneurship at Ruhr West University. He heads the university's graduate program in business management. Prof. Dr. M�ller-Roterberg has also been involved in a number of startups and IPOs. He is author of Handbook of Design Thinking

"About this title" may belong to another edition of this title.

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