Design Thinking for the Greater Good (Paperback)

Jeanne Liedtka

ISBN 10: 0231226012 / ISBN 13: 9780231226011

Published by Columbia University Press, 2026

About this Item

Paperback. Facing especially wicked problems, social sector organizations are searching for powerful new methods to understand and address them. Design Thinking for the Greater Good goes in depth on both the how of using new tools and the why. As a way to reframe problems, ideate solutions, and iterate toward better answers, design thinking is already well established in the commercial world. Through ten stories of struggles and successes in fields such as health care, education, agriculture, transportation, social services, and security, the authors show how collaborative creativity can shake up even the most entrenched bureaucracies-and provide a practical roadmap for readers to implement these tools. The design thinkers Jeanne Liedtka, Randy Salzman, and Daisy Azer explore how major agencies like the Department of Health and Human Services and the Transportation and Security Administration in the United States, as well as organizations in Canada, Australia, and the United Kingdom, have instituted principles of design thinking. In each case, these groups have used the tools of design thinking to reduce risk, manage change, use resources more effectively, bridge the communication gap between parties, and manage the competing demands of diverse stakeholders. Along the way, they have improved the quality of their products and enhanced the experiences of those they serve. These strategies are accessible to analytical and creative types alike, and their benefits extend throughout an organization. This book will help today's leaders and thinkers implement these practices in their own pursuit of creative solutions that are both innovative and achievable. Through ten stories of struggles and successes in social sector organizations, Design Thinking for the Greater Good shows how collaborative creativity can shake up even the most entrenched bureaucraciesand provide a practical roadmap for readers to implement these tools. This book will help todays leaders in their pursuit of creative solutions. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Seller Inventory # 9780231226011

Bibliographic Details

• Title: Design Thinking for the Greater Good (Paperback)
• Publisher: Columbia University Press
• Publication Date: 2026
• Language: English
• ISBN 10: 0231226012
• ISBN 13: 9780231226011
• Binding: Paperback
• Condition: new

About this title

Synopsis

Facing especially wicked problems, social sector organizations are searching for powerful new methods to understand and address them. Design Thinking for the Greater Good goes in depth on both the how of using new tools and the why. As a way to reframe problems, ideate solutions, and iterate toward better answers, design thinking is already well established in the commercial world. Through ten stories of struggles and successes in fields such as health care, education, agriculture, transportation, social services, and security, the authors show how collaborative creativity can shake up even the most entrenched bureaucracies―and provide a practical roadmap for readers to implement these tools.

The design thinkers Jeanne Liedtka, Randy Salzman, and Daisy Azer explore how major agencies like the Department of Health and Human Services and the Transportation and Security Administration in the United States, as well as organizations in Canada, Australia, and the United Kingdom, have instituted principles of design thinking. In each case, these groups have used the tools of design thinking to reduce risk, manage change, use resources more effectively, bridge the communication gap between parties, and manage the competing demands of diverse stakeholders. Along the way, they have improved the quality of their products and enhanced the experiences of those they serve. These strategies are accessible to analytical and creative types alike, and their benefits extend throughout an organization. This book will help today's leaders and thinkers implement these practices in their own pursuit of creative solutions that are both innovative and achievable.

About the Author

Jeanne Liedtka is the United Technologies Corporation Professor Emerita of Business Administration at the University of Virginia Darden School of Business. Her Columbia Business School Publishing books include Designing for Growth: A Manager’s Toolkit (2011) and Experiencing Design: The Innovator’s Journey (2021).

Randy Salzman is a former journalist and communications professor at several US and international colleges.

Daisy Azer is an entrepreneur, innovation facilitator, and adjunct lecturer of design thinking at the University of Virginia Darden School of Business.