Design Thinking: The Handbook

Design thinking is more than just a new, one-off method of innovation. Its focus is on establishing an innovation-friendly climate in companies and organizations for the long-term. To achieve this, an interdisciplinary team of authors has composed this "recipe book" that can be practically applied to your everyday business life. This book is for all who intend to understand and practice the design thinking method in the most rapid and uncomplicated way.

The first part describes in depth what this method is all about. The second part of this comprehensive book offers you a step-by-step guide to practically apply design thinking. The subsequent sample cases show how to put theory into practice.

The authors have gained their expertise in design thinking from both academic and scientific theory, and from countless long-term implementations at companies in various industries.

So, benefit from this rich knowledge and start becoming innovative today. This book will show you how it's done.

Readership: Business owners, lecturers, students and employees interested in design thinking and its implementation.

<b.Prof. Dr oec. Falk Uebernickel is Professor at the Hasso-Plattner-Institute (HPI) in Potsdam, Germany. Furthermore, he is founder of IT Management Partner St. Gallen AG (ITMP), an international management consultancy.

Dr Li Jiang is the Director of Stanford AIRE (AI, Robotics and Education), and has been doing research in the field of Robotics and AI for many years. He won the top award, Best of Innovations, at the 2014 Consumer Electronics Show (CES) Innovation Awards as well as the top award, Best of the Program, at the National Lincoln Design Competition.

Since April 1st, 2001, Prof. Dr Walter Brenner is Professor of Information Management at the University of St. Gallen and Managing Director of the Institute of Information Management. Before that, he held professorships at the University of Essen and the TU Bergakademie Freiberg. His research fields are: Industrialization of Information Management, IT Service Provider Management, Customer Relationship Management, New Technologies and design thinking.

Britta Pukall is owner of the leading industrial design agency milani design & consulting AG in Zurich-Thalwil and Berlin. On the one hand, the focus of her work is on innovation development for market leaders in a wide variety of industries ― using design thinking alongside other approaches. On the other, she supports start-ups and more mature companies in terms of their strategic and emotional positioning, because only when this is known can one generate suitable innovations.

Therese Naef initially completed a technical model-making apprenticeship and then led an architectural model construction branch. Subsequently, she studied product design in Zurich (Dipl. Des.). For more than 10 years, she has been the Managing Director and Managing Partner of the leading Swiss industrial design agency milani design & consulting AG in Zurich-Thalwil.

Dr Bernhard Schindlholzer is Product Manager at Google. Prior to that, he founded several companies in the areas of Digital Product Development and User Experience Design. In his dissertation at the University of St. Gallen, he researched the practical application of design thinking and documented it in the context of a comprehensive methodology.