Design by Thinking

Ken Cato

3.11 out of 5 stars

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ISBN 10: 0060198435 ISBN 13: 9780060198435

Published by HBI, 2000

Language: English

Condition: Used - Very good Soft cover

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Bibliographic Details

Title

Design by Thinking

Publisher

HBI

Publication Date

2000

Language

English

ISBN 10

0060198435

ISBN 13

9780060198435

Binding

Paperback

Condition

Very Good+

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About this title

Synopsis

To be truly distinctive in a marketplace besieged by mundane corporate identities, creative professionals must constantly challenge themselves to tell the corporate story from a fresh perspective. DESIGN BY THINKING features more than 430 carefully selected examples from Cato partners demonstrating the power of originality. A broad spectrum of design is accompanied by detailed commentary highlighting each project's client, concept, purpose, specs and designer. A stimulating, enlightening book for everyone interested in more effective visual communication.

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