Design Thinking for Pharma: Forget Features, Focus on Feelings (Hardback or Cased Book)
Language: English
Published by Pharma Med Press 11/1/2024, 2024
- Hardcover
- New
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.BargainBookStores
AbeBooks seller since January 23, 2002
Condition: New
US$ 39.74
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Add to basketItem description from seller
Design Thinking for Pharma: Forget Features, Focus on Feelings.
Seller Inventory # BBS-9788198129345
- Title
- Design Thinking for Pharma: Forget Features, Focus on Feelings (Hardback or Cased Book)
- Author
- Chaganti, Subba Rao
- Publisher
- Pharma Med Press 11/1/2024
- Publication year
- 2024
- Condition
- New
- Book Type
- Book
- Binding
- Hardback or Cased Book
- Language
- English
- ISBN 10
- 8198129340
- ISBN 13
- 9788198129345
- Item weight
- 1.28 pounds
The pharmaceutical industry is at a crossroads. Traditional marketing tactics no longer resonate with patients who demand empathy, understanding and personalized experiences.
This book offers a transformative approach. Through design thinking, you'll learn to:
] Empathize: Deeply understand patient needs, fears and aspirations.
] Ideate: Generate innovative solutions that address patient challenges.
] Prototype and Test: Create tangible experiences to refine your ideas.
] Implement: Bring patient-centric solutions to life.
Design Thinking in Pharma offers a groundbreaking approach. By putting patients at the heart of your strategy, you can:
] Build stronger connections: Foster trust and loyalty through empathy and understanding.
] Drive Innovation: Develop products and services that truly meet patient needs.
] Improve Health Outcomes: Empower patients to take control of their health journeys.
] Gain a Competitive Edge: Differentiate your brand in a crowded marketplace.
This book is your roadmap to a future in which pharmaceutical marketing is not just about selling products but about improving lives.
Are you ready to transform your approach?
"Synopsis" may belong to another edition of this title.
BargainBookStores
Grand Rapids, MI, U.S.A.
AbeBooks seller since January 23, 2002
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