Design thinking has become the new design doing that is sweeping the globe. Design thinking’s impact on how organizations go about solving problems has been profound. Design Thinking has the power to transform nearly everything. It is a human-centered approach for finding innovative real solutions to tough problems. Design thinking combines the approaches of design, management, and science to solve a wide range of difficult challenges. Design thinking can be used to develop products, services, and experiences as well as design and business strategy. Design, engineering, and business management students need to be equipped with design thinking to manage and lead innovation in organizations.This is the 5th edition of this popular guide that is used as an indispensable reference and has been specified as a text by some of the world’s leading design schools, business schools, and corporations.This edition includes more than 60 additional pages of content including charts, images, exercises, templates, methods, re-edited and simplified content with new sections on innovation, the double diamond process model, what if questions, the groan zone, ocean strategies, Lego workshops, integrative thinking, circular economies, slow design, definitions of design thinking, why to use design thinking , and much more.

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