Title: Design Thinking at Work: How Innovative Organizations are Embracing Design (eng)
Publisher: Rotman-UTP Publishing
Publication Date: 2021
Language: English
ISBN 10: 1487548788
ISBN 13: 9781487548780
Binding: Soft cover
Condition: new
Weight: 0.33 kilograms

About this title

Synopsis

The result of extensive international research with multinationals, governments, and non-profits, Design Thinking at Work explores the challenges that organizations face when developing creative strategies to innovate and solve problems. Now available for the first time in paper, Design Thinking at Work explores how many organizations have embraced "design thinking" as a fresh approach to fundamental problems, and how it may be applied in practice.

Design thinkers constantly run headlong into challenges in bureaucratic and hostile cultures. Through compelling examples and stories from the field, Dunne explains the challenges they face, how the best organizations, including Procter & Gamble and the Australian Tax Office, are dealing with these challenges, and what lessons can be distilled from their experiences. Essential reading for anyone interested in how design works in the real world, Design Thinking at Work challenges many of the wild claims that have been made for design thinking, while offering a way forward.

About the Author

David Dunne is an author and former professor at the University of Toronto and the University of Victoria.

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