Design Thinking (DT) is popular in corporate innovation and start-ups alike for helping people to craft fresh, new solutions to today’s challenges and develop underlying skills in high demand in tomorrow’s economy: creativity, critical thinking, collaboration, insight, empathy, experimentation, and more.

After years of research and practice in Design Thinking, CJ Meadows and Charvi Parikh have distilled their expertise into this definitive guide for making the most of this approach for business growth and problem-solving. In The Design Thinking Workbook, they guide you through the essential skills that underlie DT, and introduce the tools, techniques and processes that empower you to immediately apply DT to real-world situations. Their experiential, exercise-driven, and visual approach, awakens that part of the brain that draws, designs, and dreams.

Anyone can be a Design Thinker. Businesspeople, policymakers, educators, social entrepreneurs, and others can use DT to solve problems, develop creativity, and design new solutions that make life easier and businesses more productive.

About the Author

CJ Meadows leads i2e, The Innovation & Entrepreneurship Center at S P Jain School of Global Management, creating growth initiatives at the intersection of IT, business strategy, and design. Her consulting, coaching, teaching, and research focus on Innovation, Leadership, & Creativity. CJ holds a Doctorate in Business Administration from Harvard Business School and has decades of experience as a consultant and entrepreneur in the US, Europe, and Asia.

Charvi Parikh is an innovator at the intersection of education, corporate, and social sectors. A consultant and evangelist for lifelong learning, she holds a Doctorate in Business Administration, having researched Design Thinking and education for future-ready skills.

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