Design Unlimited: Visual Communication and Storytelling with Generative Design and Data

A design approach to help brands, agencies and cultural institutions to set themselves apart by fusing storytelling and communication design with creative algorithms, data, human interaction and programming.

In a world driven by major changes in technology and society, it’s time for marketing and design to realign. But how much room remains for transformation in an industry driven by speed, efficiency and immediacy?

Design Unlimited is a guide for creative professionals, aiming to help you find your place in a changing creative environment. Focused on issues that concern both emerging and established creatives today, this book introduces a new era of branding where storytelling, brand identity, and generative design intersect.

Learn to craft experiences, build meaningful emotional connections, and position your creative voice in a world overflowing with content and noise through our approach on generative branding. This book challenges you to break boundaries, embrace a different creative mindset, and create truly outstanding work. It raises the question who you want to be in a changing world of creativity. Let’s find out what would happen if we resist the attention economy’s downward spiral, and open ourselves to broader creative possibilities.

As a programming designer and creative director, Patrik Hübner works at the interface of brand communication and technology. Having worked in traditional design for years, he discovered creative coding in 2014 and became one of the first to use the explorative creative method to rethink branding. Today, he works as a generative designer with international brands, agencies and cultural institutions, develops dynamic brand experiences and teaches at universities.

Larissa Lenze moves between people, brands and media. Active as a marketing strategist for over 10 years, her professional focus is on storytelling and (personal) branding. In addition, she is currently working on her doctorate in media studies and is editor of the online publication micropolis magazine.