Design to Value: The architecture of holistic design and creative technology

What opportunities does Design to Value afford the built environment? Design to Value is a commitment to process above all else. Well understood and applied in the manufacturing industries, its potential is only now starting to be realised in architecture, engineering and construction. It challenges designers to lead the way in creating more innovative and stakeholder-centric analyses, workflows, construction techniques and products. Through architectural thinking, value in the built environment can be maximised. Seeking to create deep and lasting impacts on industry, society and the planet, Design to Value rejects architecture’s current professional services model. The design and delivery stages of traditional procurement routes are not sustainable, and Design to Value outlines a new path for informed design processes. Bryden Wood, leading international expert in Modern Methods of Construction (MMC) and the Platform approach to Design for Manufacture and Assembly (P-DfMA), has spent the last fifteen years developing Design to Value as part of a new framework for the future of the design and construction industry. In this essential book, the practice challenges architects and the wider industry to think differently about how value is generated, enhanced and retained in the built realm, providing a method that will improve outcomes for architects, clients, industries and society. Architects must bend and break habitual processes to build better systems, better buildings and better futures. Features:

• Over 125 images, including photographs, sketches and diagrams
• Over 20 international case studies, including those from Canada, France, India, Italy, Japan, Saudi Arabia and USA
• Projects from leading practices, such as Atelier Bow-Wow, BIG, David Miller Architects, Kieran Timberlake and Lacaton & Vassal, as well as Bryden Wood.

Mark Bryden is an architect and co-founder of tech-powered international design company Bryden Wood, where he continues to develop the company’s philosophy and practice while playing an active role in all aspects of the company’s work.

Professor John Dyson is Professor of Human Enterprise at the University of Birmingham, having previously spent more than 25 years at GlaxoSmithKline, where as VP, Head of Capital Strategy and Design, he developed a highly successful longterm strategic approach to asset management.

Jamie Johnston MBE is a Board Director at Bryden Wood, an author and global authority on the Platforms approach to Design for Manufacture and Assembly (P-DfMA) and a leading expert in new dataled, digital workflows for government and private sector clients around the world.

Martin Wood is co-founding architect of tech-powered international design company Bryden Wood, and focuses on exploiting the opportunities that new technologies represent to deliver the optimum solution to problems of significant complexity and scale.