Design Works: How to Tackle Your Toughest Innovation Challenges Through Business Design (Rotman-Utp Publishing)

Fraser, Heather M. A.

ISBN 10: 1442613904 / ISBN 13: 9781442613904

Published by Rotman-UTP Publishing, 2012

About this Item

Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Seller Inventory # M01442613904-V

Bibliographic Details

• Title: Design Works: How to Tackle Your Toughest Innovation Challenges Through Business Design (Rotman-Utp Publishing)
• Publisher: Rotman-UTP Publishing
• Publication Date: 2012
• Language: English
• ISBN 10: 1442613904
• ISBN 13: 9781442613904
• Binding: Soft cover
• Edition: 2nd Edition
• Condition: very good

About this title

Synopsis

High-profile business leaders in organizations around the world now use approaches and methods from the design world to drive breakthrough innovation and growth.

How can you translate design thinking into doing in a way that will lead to bigger breakthroughs and business strategies for success?

Design Works is the playbook for putting Business Design – a discipline that integrates design methods and mindsets into strategic planning and innovation practices -  into action across the enterprise.  Heather Fraser provides tools and tips, compelling case studies and inspiring interviews with business leaders who have used design principles and practices to tackle their enterprise challenges and map out new opportunities for growth.

Through the practice of the 3 Gears of Business Design,  Design Works shows you how to harness your team’s collective ingenuity and unlock fresh insights, create bigger ideas faster, and translate big ideas into clear action-based strategies that will accelerate progress toward a renewed vision for your organization.

Based on seven years of research and application at the Rotman School of Management at the University of Toronto, Business Design has proven to be a learnable, scalable innovation discipline that can transform the way enterprise teams rise to a challenge and shape future-forward strategies, bringing a valuable balance to conventional planning and development.

About the Author

Heather M.A. Fraser is an adjunct professor at Rotman School of Management at the University of Toronto and Co-founder of Rotman DesignWorks, University of Toronto.