Design management. Exploring fieldwork and applications.

Jerrard, Robert L.:

ISBN 10: 0415393345 / ISBN 13: 9780415393348

Published by London, Routledge, 2008

About this Item

200 S. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. AB-3008 9780415393348 Sprache: Englisch Gewicht in Gramm: 550.

Seller Inventory # 2376909

Bibliographic Details

• Title: Design management. Exploring fieldwork and applications.
• Publisher: London, Routledge
• Publication Date: 2008
• Language: English
• ISBN 10: 0415393345
• ISBN 13: 9780415393348
• Binding: Softcover
• Weight: 550 grams
• Seller catalogs:
  • AA Varia

About this title

Synopsis

Quantifying and assessing the value of an organization’s design department can be problematic. The tools traditionally used by auditors are usually insufficient to ‘measure’ either the value of design projects or their influence within an organization. This book demystifies the design development and design management process, scrutinising it against a new set of auditing principles which illuminates its true value in a contemporary context.

Featuring a series of international case studies, Design Management: Exploring Fieldwork and Applications argues that assessment of the design function within any organization must incorporate both qualitative and quantitative research methods. The book explores a number of key themes, such as new product development, risk in design and corporate identity. Moreover, by drawing on a range of techniques from the social sciences, the authors rigorously develop means by which design may be understood accurately.

This book represents an important and timely contribution to our knowledge of the management of product and service innovation. It will be an invaluable text for students and researchers working in design and management.

About the Author

Robert Jerrard is Research Professor in Design and Director of the Research Centre for Design and the Creative Industries at the Institute of Art and Design, University of Central England

Dr David Hands is Award Leader for the MA Design Management course, within the Faculty of Arts, Media and Design, Staffordshire University. His areas of expertise include: design policy analysis and implementing technology transfer systems through design. He has recently completed doctoral research into embedding ‘crime resistant’ thinking and tools into the briefing process for both product and spatial designers.