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Bibliographic Details

Title: DesignDirect - how to start your own micro brand
Publisher: - -
Publication Date: 2012
Language: English
ISBN 10: 988158311X
ISBN 13: 9789881583116
Binding: Paperback
Illustrator: Magdy Ma
Condition: Very Good

About this title

Synopsis

Mass production is no longer the only game in town. Small bands of visionary designers in Hong Kong, Shenzhen, and home offices around the world have bypassed corporate clients to reach consumers directly through the Internet. Outsourcing their production directly to low-cost Asian and digital suppliers, they are realizing the creative potential possible with personal control of your own micro-brand. Drawing on his experience as a designer and educator living at the crossroads of East and West, Roger Ball, with his colleague, Heidi Overhill, brings you a vision of the myriad opportunities waiting for designers and entrepreneurs as they step forward into the new era of DesignDirect.

About the Author

As a practicing industrial designer, Roger Ball has crafted iconic sports products for Burton Snowboards, Fisher-Price, Cooper Canada, I Tech Sports Products, Brine, Bell Sports and Nike. He created the best selling Skycap, the world s first snowboard helmet. Over a 20-year teaching career, Roger has led design studios in North America, Asia and Europe. Now an Professor of Product Design at the Hong Kong Polytechnic University, Roger is Program Leader for the Masters of Design (Practices) and Leader of the Asian Ergonomic Lab. He holds an MFA from the Domus Academy, Milan, and a PhD in Ergonomics and Design from the Delft University of Technology (TU Delft) in the Netherlands. His anthropometric study, SizeChina, created the first-ever 3D digital database of Chinese head and face shapes, winning many international awards, and driving new developments in a wide range of products for the Asian market.

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