The Designer's Guide To Marketing And Pricing: How To Win Clients And What To Charge Them
Language: English
Published by Adams Media, 2008
- Softcover
- New
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.BennettBooksLtd
AbeBooks seller since April 17, 2008
Condition: New
US$ 70.72
Quantity: 1 available
Add to basketItem description from seller
In shrink wrap. Looks like an interesting title.
Seller Inventory # Q-1600610080
- Title
- The Designer's Guide To Marketing And Pricing: How To Win Clients And What To Charge Them
- Author
- Benun, Ilise
- Publisher
- Adams Media
- Publication year
- 2008
- Condition
- New
- Binding
- paperback
- Language
- English
- ISBN 10
- 1600610080
- ISBN 13
- 9781600610080
- Item weight
- 14 ounces
- Dimensions
- 6x0x9
The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services.
This book shows you how to:
- learn which marketing tools are most effective and how to use them
- create a smart marketing plan that reflects your financial goals
- plan small actionable steps to take in reaching those financial goals
- determine who your ideal clients are and establish contact with them
- turn that initial contact into a profitable relationship for both of you
- talk to clients about money and the design process - without fear
- figure out a fair hourly rate and give an accurate estimate for a project
You'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.
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About the Author
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BennettBooksLtd
Los Angeles, CA, U.S.A.
AbeBooks seller since April 17, 2008
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BennettBooksLtd
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