The Designer's Guide To Marketing And Pricing: How To Win Clients And What To Charge Them
Language: English
Published by Adams Media (edition Illustrated), 2008
- Softcover
- Used
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
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Condition: Used - Very good
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It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Seller Inventory # 1600610080-11-1
- Title
- The Designer's Guide To Marketing And Pricing: How To Win Clients And What To Charge Them
- Author
- Benun, Ilise
- Publisher
- Adams Media (edition Illustrated)
- Publication year
- 2008
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1600610080
- ISBN 13
- 9781600610080
- Edition
- Illustrated.
The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services.
This book shows you how to:
- learn which marketing tools are most effective and how to use them
- create a smart marketing plan that reflects your financial goals
- plan small actionable steps to take in reaching those financial goals
- determine who your ideal clients are and establish contact with them
- turn that initial contact into a profitable relationship for both of you
- talk to clients about money and the design process - without fear
- figure out a fair hourly rate and give an accurate estimate for a project
You'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.
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BooksRun
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