Designing Across Cultures: How to Create Effective Graphics for Diverse Ethnic Groups

Lipton, Ronnie

ISBN 10: 1581801947 / ISBN 13: 9781581801941

Published by How Design Books, 2002

About this Item

This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9781581801941.

Seller Inventory # 9643985

Bibliographic Details

• Title: Designing Across Cultures: How to Create Effective Graphics for Diverse Ethnic Groups
• Publisher: How Design Books
• Publication Date: 2002
• Language: English
• ISBN 10: 1581801947
• ISBN 13: 9781581801941
• Binding: Hardcover
• Condition: Good
• Dust Jacket Condition: Dust Jacket Included
• Seller catalogs:
  • Art

About this title

Synopsis

Designing Across Cultures shows designers how to create effective advertisements and designs for other ethnic groups by understanding which symbols, images, colors and typography they find most appealing--and which they don't.

Freelancers and graphic design agencies alike will find this book invaluable. It features examples, case studies, before & after comparisons and the dos and don'ts of designing for other cultures. Also included are interviews with heads from some of the leading agencies, providing even more great advice for designers.

About the Author

Ronnie Lipton, an award-winning journalist and designer, is the owner/director of Transform & Function, a Maryland-based firm specializing in consulting and training organizational communicators in effective design and writing. She teaches at George Washington University's Center for Professional Development and for Dynamic Graphics Educational Foundation. Ronnie lives with her husband, Jeff Young, in Potomac, Maryland.