Title: Designing Across Cultures : How to Create Effective Graphics for Diverse Ethnic Groups
Publisher: Adams Media Corporation
Publication Date: 2002
Language: English
ISBN 10: 1581801947
ISBN 13: 9781581801941
Binding: Hardcover
Edition: 1 Edition.
Condition: Very Good

About this title

Synopsis

Designing Across Cultures shows designers how to create effective advertisements and designs for other ethnic groups by understanding which symbols, images, colors and typography they find most appealing--and which they don't.

Freelancers and graphic design agencies alike will find this book invaluable. It features examples, case studies, before & after comparisons and the dos and don'ts of designing for other cultures. Also included are interviews with heads from some of the leading agencies, providing even more great advice for designers.

About the Author

Ronnie Lipton, an award-winning journalist and designer, is the owner/director of Transform & Function, a Maryland-based firm specializing in consulting and training organizational communicators in effective design and writing. She teaches at George Washington University's Center for Professional Development and for Dynamic Graphics Educational Foundation. Ronnie lives with her husband, Jeff Young, in Potomac, Maryland.

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