Designing Across Cultures

Ronnie Lipton,

ISBN 10: 1581801947 / ISBN 13: 9781581801941

Published by How Design Books March 2002, 2002

About this Item

The tremendous practicality of these clever little design books has made them enormously popular among idea-hungry designers. Each one presents hundreds of creative variations on a key design element -- from type and graphics to layouts and color. They are sure to offer an elegant solution to any design challenge -- even under a tight deadline. Each book is portable, packed with inspiration and neatly packaged in a colorful, sturdy vinyl jacket. Designing Across Cultures shows designers how to create effective advertisements and designs for other ethnic groups by understanding which symbols, images, colors and typography they find most appealing -- and which they don't. Freelancers and graphic design agencies alike will find this book invaluable. It features examples, case studies, before & after comparisons and the dos and don'ts of designing for other cultures. Also included are interviews with heads from some of the leading agencies, providing even more great advice for designers. X-Library copy. School stamp on inside cover. Binding tight no interior marks.

Seller Inventory # 304940

Bibliographic Details

• Title: Designing Across Cultures
• Publisher: How Design Books March 2002
• Publication Date: 2002
• Language: English
• ISBN 10: 1581801947
• ISBN 13: 9781581801941
• Binding: Hardcover
• Condition: Used - Very Good
• Seller catalogs:
  • Graphic Design - World Designs

About this title

Synopsis

Designing Across Cultures shows designers how to create effective advertisements and designs for other ethnic groups by understanding which symbols, images, colors and typography they find most appealing--and which they don't.

Freelancers and graphic design agencies alike will find this book invaluable. It features examples, case studies, before & after comparisons and the dos and don'ts of designing for other cultures. Also included are interviews with heads from some of the leading agencies, providing even more great advice for designers.

About the Author

Ronnie Lipton, an award-winning journalist and designer, is the owner/director of Transform & Function, a Maryland-based firm specializing in consulting and training organizational communicators in effective design and writing. She teaches at George Washington University's Center for Professional Development and for Dynamic Graphics Educational Foundation. Ronnie lives with her husband, Jeff Young, in Potomac, Maryland.