[978-0-470-40142-2] 2009, 3rd edition. (hardcover) As new. ix, 310pp. 4to. Resource book for those in brand design, from the CEO to the creative director to the designer and brand strategist. Illustrations in colour.

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Bibliographic Details

Title

Designing Brand Identity; an essential guide for the entire branding team

Publisher

John Wiley & Sons, Inc. 978-0-470-40142-2, Hoboken, New Jersey

ISBN 10

0470401427

ISBN 13

9780470401422

Binding

Hardcover

Seller catalogs

Art and Architecture

About this title

Synopsis

Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011):

"An inspiring and powerful toolkit."
—The Marketer

"Alina Wheeler provides a practical structure for the brand building process."
—Al Ries, coauthor, Positioning

"Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies."
—Marty Neumeier, author, The Brand Gap

"A valued reference book for all members of the branding team."
—Communication Arts

About the Author

Alina Wheeler engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences.
Wheeler is passionate about her subject, and speaks to groups large and small around the world, from Beijing to Bucharest.

"About this title" may belong to another edition of this title.

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Seller's business information

Spafford Books (ABAC / ILAB)
SK, Canada

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