Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications
Language: English
Published by Taylor & Francis, 2019
- Hardcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
US$ 440.24
Quantity: 1 available
Add to basketItem description from seller
400 pages. 9.25x6.14x1.10 inches. In Stock.
Seller Inventory # zk0367230186
- Title
- Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications
- Author
- Weinstein, Art/ Johnson, William C.
- Publisher
- Taylor & Francis
- Publication year
- 2019
- Condition
- Brand New
- Binding
- Hardback
- Language
- English
- ISBN 10
- 0367230186
- ISBN 13
- 9780367230180
- Item weight
- 0.9 kilograms
"Synopsis" may belong to another edition of this title.
About the Author
Art Weinstein is a professor of marketing in the Huizenga School of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale. He earned his Ph.D. in 1991 from Florida International University. Dr. Weinstein is the author of The Handbook of Market Segmentation, 3rd Edition and Defining Your Market, as well as more than 70 scholarly articles and papers on customer-focused topics and marketing strategy issues. He was the founder and editor of the Journal of Segmentation in Marketing. Dr. Weinstein has consulted for many high-tech and service firms.
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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Edward Bowditch Ltd
Exstowe, Exton
Exeter, United Kingdom EX3 0PP
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Legal entity name: Edward Bowditch Ltd
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Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
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Authorised representative: Mr. E. Bowditch
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