Designing Effective Health Messages brings the perspective of advertisers to the broader health communication world. It gives straightforward overviews of relevant health communication theories, a discussion of principles of visual communication, and guidelines for plain language and clear communication.

Designing Effective Health Messages is divided into three sections:

Section 1 provides the tools needed to design more effective health communication campaigns.
Section 2 discusses the traditional model of health communication campaign development, execution, and evaluation.
Section 3 uses a series of case studies to show how the authors have put these practices into action to solve real world health communication problems.

About the Author

Dr.Michael Mackert is the Director of The University of Texas at Austin Center for Health Communication, Associate Professor in The University of Texas Stan Richards School of Advertising & Public Relations and Department of Population Health, and Adjunct Professor in the UTHealth School of Public Health. He has been studying, teaching, and practicing health communication for over 15 years. He is particularly interested in developing messages that are clear, simple, and engaging that can promote behavior change.

Dr.Allison Lazard is an Assistant Professor in The University of North Carolina at Chapel Hill School of Media and Journalism. Her research revolves around a core interest in how visual and interactive design influences perceptions and impact of health messages. Coming into the academy after working in the design industry, she collaborates with health experts in multidisciplinary approaches for effective communication design.

Dr.Brad Love is an Associate Director of The Center for Health Communication at the University of Texas at Austin as well as Associate Professor in the Stan Richards School of Advertising & Public Relations. His research primarily focuses on cancer communication and how digital media can be used to effectively deliver tailored persuasive messages. This work to improve psychosocial support for those affected by cancer is supported by partnerships with the Livestrong Foundation, Seattle Children's' Hospital, Stupid Cancer,and MD Anderson Cancer Center.

"About this title" may belong to another edition of this title.

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