Designing Effective Health Messages
Language: English
Published by Kendall Hunt Publishing, 2017
- Softcover
- Used
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- Title
- Designing Effective Health Messages
- Author
- MACKERT MICHAEL; LAZARD ALLISON J; LOVE BRAD
- Publisher
- Kendall Hunt Publishing
- Publication year
- 2017
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1524932949
- ISBN 13
- 9781524932947
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How can we make health messages culturally relevant without stereotyping?
Designing Effective Health Messages brings the perspective of advertisers to the broader health communication world. It gives straightforward overviews of relevant health communication theories, a discussion of principles of visual communication, and guidelines for plain language and clear communication.
Designing Effective Health Messages is divided into three sections:
- Section 1 provides the tools needed to design more effective health communication campaigns.
- Section 2 discusses the traditional model of health communication campaign development, execution, and evaluation.
- Section 3 uses a series of case studies to show how the authors have put these practices into action to solve real world health communication problems.
"Synopsis" may belong to another edition of this title.
About the Author
Dr.Allison Lazard is an Assistant Professor in The University of North Carolina at Chapel Hill School of Media and Journalism. Her research revolves around a core interest in how visual and interactive design influences perceptions and impact of health messages. Coming into the academy after working in the design industry, she collaborates with health experts in multidisciplinary approaches for effective communication design.
Dr.Brad Love is an Associate Director of The Center for Health Communication at the University of Texas at Austin as well as Associate Professor in the Stan Richards School of Advertising & Public Relations. His research primarily focuses on cancer communication and how digital media can be used to effectively deliver tailored persuasive messages. This work to improve psychosocial support for those affected by cancer is supported by partnerships with the Livestrong Foundation, Seattle Children's' Hospital, Stupid Cancer,and MD Anderson Cancer Center.
"About the title" may belong to another edition of this title.
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