Strategien f�r den Designprozesse unter Ber�cksichtigung von Emotionen Wie macht Design den unverw�stlichen Charakter einer Bohrmaschine erlebbar? Warum wird eine Marke zur vertrauten Freundin? Und welche Emotionen sollten eigentlich intelligente Gartenger�te ausstrahlen? Die treffsichere Kommunikation und Gestaltung von Gef�hlswelten bleiben eine der gr��ten Herausforderungen f�r Unternehmen und die professionelle Gestaltung. Das erfolgreiche Handbuch Emotion gestalten bietet hier praktische Unterst�tzung. Basierend auf aktuellen Forschungen aus Neurowissenschaften und Psychologie, stellt das Buch Tools vor, um Emotionen systematisch zu analysieren und �ber pr�zisen Einsatz von Form, Farbe und Material zu steuern. Neben umfangreichen Updates bietet diese erweiterte Auflage, mit Fallbeispielen und Interviews, Einblicke in die Designpraxis erfolgreicher Unternehmen. Grundwissen �ber Emotionen und psychologische Modelle f�r den Designprozess Nach wie vor konkurrenzlose Publikation �ber strategische Gestaltung und Emotion Mit exklusiven Interviews, Praxisbeispielen und Analysen Erh�ltlich auf Englisch und Deutsch (Emotion gestalten, ISBN 9783035623840).

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Bibliographic Details

Title: Designing Emotion
Publisher: Birkhauser, CH
Publication Date: 2022
Language: English
ISBN 10: 3035623856
ISBN 13: 9783035623857
Binding: Hardback
Condition: New
Weight: 715 grams

About this title

Synopsis

How does design make the indestructible character of a drill tangible? Why does a brand become a trusted friend? And what emotions should intelligent gardening tools actually radiate?

The accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. Designing Emotion offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material.

In addition to case studies and interviews, this edition offers insights into the design practice of successful companies.

Provides professional design instruments for influencing emotions
Includes a folding poster for the use of “emotion grid”
With illustrative product analyses

About the Authors

Mareike Roth, Strategy Manager, Oliver Saiz, Creative Manager; beide Dozenten und Inhaber des Designb�ros „hoch E“

Mareike Roth, Strategy Manager, Oliver Saiz, Creative Manager; both lecturers and owners of the design office „hoch E“

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