Designing Emotion : Methods and Strategies for Designers

Mareike Roth

ISBN 10: 3035623856 / ISBN 13: 9783035623857

Published by Birkhäuser Berlin Aug 2022, 2022

About this Item

Neuware - Strategies for the design process considering emotions. How does design make the indestructible character of a drill tangible Why does a brand become a trusted friend And what emotions should intelligent gardening tools actually radiate The accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. Designing Emotion offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material. In addition to case studies and interviews, this edition offers insights into the design practice of successful companies. Provides professional design instruments for influencing emotions Includes a folding poster for the use of 'emotion grid' With exclusive interviews, practical examples and analyses Available in English and German (Emotion gestalten, ISBN 9783035623840); Strategien für den Designprozesse unter Berücksichtigung von Emotionen Wie macht Design den unverwüstlichen Charakter einer Bohrmaschine erlebbar Warum wird eine Marke zur vertrauten Freundin Und welche Emotionen sollten eigentlich intelligente Gartengeräte ausstrahlen Die treffsichere Kommunikation und Gestaltung von Gefühlswelten bleiben eine der größten Herausforderungen für Unternehmen und die professionelle Gestaltung. Das erfolgreiche Handbuch Emotion gestalten bietet hier praktische Unterstützung. Basierend auf aktuellen Forschungen aus Neurowissenschaften und Psychologie, stellt das Buch Tools vor, um Emotionen systematisch zu analysieren und über präzisen Einsatz von Form, Farbe und Material zu steuern. Neben umfangreichen Updates bietet diese erweiterte Auflage, mit Fallbeispielen und Interviews, Einblicke in die Designpraxis erfolgreicher Unternehmen. Grundwissen über Emotionen und psychologische Modelle für den Designprozess Nach wie vor konkurrenzlose Publikation über strategische Gestaltung und Emotion Mit exklusiven Interviews, Praxisbeispielen und Analysen Erhältlich auf Englisch und Deutsch (Emotion gestalten, ISBN 9783035623840).

Seller Inventory # 9783035623857

Bibliographic Details

• Title: Designing Emotion : Methods and Strategies for Designers
• Publisher: Birkhäuser Berlin Aug 2022
• Publication Date: 2022
• Language: English
• ISBN 10: 3035623856
• ISBN 13: 9783035623857
• Binding: Buch
• Condition: Neu
• Dimensions: 221W x 177H x 24D millimeters 221 millimeters width by 177 millimeters height by 24 millimeters depth
• Weight: 715 grams

About this title

Synopsis

How does design make the indestructible character of a drill tangible? Why does a brand become a trusted friend? And what emotions should intelligent gardening tools actually radiate?

The accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. Designing Emotion offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material.

In addition to case studies and interviews, this edition offers insights into the design practice of successful companies.

• Provides professional design instruments for influencing emotions
• Includes a folding poster for the use of “emotion grid”
• With illustrative product analyses

About the Authors

Mareike Roth, Strategy Manager, Oliver Saiz, Creative Manager; beide Dozenten und Inhaber des Designbüros „hoch E“

Mareike Roth, Strategy Manager, Oliver Saiz, Creative Manager; both lecturers and owners of the design office „hoch E“