Designing Emotion | Methods and Strategies for Designers

Mareike Roth (u. a.)

ISBN 10: 3035623856 ISBN 13: 9783035623857

Published by Birkhäuser Berlin, 2022

Language: English

Condition: New Hardcover

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Bibliographic Details

Title

Designing Emotion | Methods and Strategies for Designers

Publisher

Birkh�user Berlin

Publication Date

2022

Language

English

ISBN 10

3035623856

ISBN 13

9783035623857

Binding

Buch

Condition

Neu

Dimensions

Weight

715 grams

Seller catalogs

B�cher

About this title

Synopsis

How does design make the indestructible character of a drill tangible? Why does a brand become a trusted friend? And what emotions should intelligent gardening tools actually radiate?

The accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. Designing Emotion offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material.

In addition to case studies and interviews, this edition offers insights into the design practice of successful companies.

Provides professional design instruments for influencing emotions
Includes a folding poster for the use of “emotion grid”
With illustrative product analyses

About the Authors

Mareike Roth, Strategy Manager, Oliver Saiz, Creative Manager; beide Dozenten und Inhaber des Designb�ros „hoch E“

Mareike Roth, Strategy Manager, Oliver Saiz, Creative Manager; both lecturers and owners of the design office „hoch E“

"About this title" may belong to another edition of this title.

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