Designing for Growth: A Design Thinking Tool Kit for Managers
Language: English
Published by Columbia University Press, 2011
- Hardcover
- New
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
AbeBooks seller since October 9, 2009
Condition: New
US$ 37.76
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Add to basketItem description from seller
2011. 1ST. Hardback. Liedtka and Ogilvie educate readers in one of the hottest trends in business development: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Series: Columbia Business School Publishing. Num Pages: 248 pages, illustrations. BIC Classification: AK; KJD; KJP. Category: (P) Professional & Vocational. Dimension: 224 x 227 x 23. Weight in Grams: 800. A Design Thinking Toolkit for Managers. Series: Columbia Business School Publishing. 248 pages, illustrations. Liedtka and Ogilvie educate readers in one of the hottest trends in business development: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Cateogry: (P) Professional & Vocational. BIC Classification: AK; KJD; KJP. Dimension: 224 x 227 x 23. Weight: 818. . . . . . Books ship from the US and Ireland.
Seller Inventory # V9780231158381
- Title
- Designing for Growth: A Design Thinking Tool Kit for Managers
- Author
- Jeanne Liedtka
- Publisher
- Columbia University Press
- Publication year
- 2011
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0231158386
- ISBN 13
- 9780231158381
Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
"Synopsis" may belong to another edition of this title.
About the Author
Tim Ogilvie is CEO of Peer Insight, an innovation strategy consultancy, where he has pioneered contributions to the emerging disciplines of service innovation, customer experience design, and business model exploration. His clients include AARP, Bank of America, Diebold, GE, Hallmark, Hewlett-Packard, Procter & Gamble, Starwood Hotels, and The Hartford.
"About the title" may belong to another edition of this title.
Kennys Bookstore
Olney, MD, U.S.A.
AbeBooks seller since October 9, 2009
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