Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing)
Language: English
Published by Columbia Business School Publishing, 2011
- Hardcover
- Used
Seller: Reliant Bookstore, El Dorado, KS, U.S.A.Reliant Bookstore
AbeBooks seller since June 30, 2021
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Seller Inventory # RDV.0231158386.VG
- Title
- Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing)
- Author
- Liedtka, Jeanne; Ogilvie, Tim
- Publisher
- Columbia Business School Publishing
- Publication year
- 2011
- Condition
- very_good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0231158386
- ISBN 13
- 9780231158381
Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
"Synopsis" may belong to another edition of this title.
About the Author
Tim Ogilvie is CEO of Peer Insight, an innovation strategy consultancy, where he has pioneered contributions to the emerging disciplines of service innovation, customer experience design, and business model exploration. His clients include AARP, Bank of America, Diebold, GE, Hallmark, Hewlett-Packard, Procter & Gamble, Starwood Hotels, and The Hartford.
"About the title" may belong to another edition of this title.
Reliant Bookstore
El Dorado, KS, U.S.A.
AbeBooks seller since June 30, 2021
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Reliant Distribution Group, LLC
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