Designing for Growth: A Design Thinking Tool Kit for Managers
Language: English
Published by Columbia University Press, 2011
- Hardcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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Condition: Used - Very good
US$ 4.42
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Add to basketItem description from seller
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Seller Inventory # 00099066530
- Title
- Designing for Growth: A Design Thinking Tool Kit for Managers
- Author
- Jeanne Liedtka
- Publisher
- Columbia University Press
- Publication year
- 2011
- Condition
- Very Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 0231158386
- ISBN 13
- 9780231158381
Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
"Synopsis" may belong to another edition of this title.
About the Author
Tim Ogilvie is CEO of Peer Insight, an innovation strategy consultancy, where he has pioneered contributions to the emerging disciplines of service innovation, customer experience design, and business model exploration. His clients include AARP, Bank of America, Diebold, GE, Hallmark, Hewlett-Packard, Procter & Gamble, Starwood Hotels, and The Hartford.
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
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