Designing Health Messages : Approaches from Communication Theory and Public Health Practice
Language: English
Published by Sage Publications, Inc., 1995
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
US$ 235.88
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Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - 'Chapter overviews, subheadings, and summaries facilitate a quick reading and review for graduate students and busy professionals in public health, the social sciences, communication, and related health policy-making fields.' --Academic Library Book Review How do you design an effective health campaign message Designing Health Messages explores this question from both theoretical and practical perspectives. The authors, all well-known for cutting-edge research in their field, demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from communication and health behavior change. Part I covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Part II discusses audience-centered strategies and looks at the 'America Responds to AIDS' campaign and the Cancer Communication¿s '5 a Day for Better Health' program. This comprehensive volume concludes with recent developments and policy and administrative practices for health message design. A much-needed book, Designing Health Messages is an indispensable resource and an essential aid for professors, students, and professionals in communication, specifically mass communication, and public health. 'This book would make a strong addition to a graduate-level course on health communication. With complementary reading to broaden students¿¿ knowledge of the core theories and empirical research applied by these authors to message design, this book would enhance students¿¿ capacity to link health communication theory and practice.' --Health Policy and Planning.…
Seller Inventory # 9780803953987
- Title
- Designing Health Messages : Approaches from Communication Theory and Public Health Practice
- Author
- Edward Maibach
- Publisher
- Sage Publications, Inc.
- Publication year
- 1995
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 0803953984
- ISBN 13
- 9780803953987
- Item weight
- 405 grams
- Dimensions
- 216x140x17 mm
"Chapter overviews, subheadings, and summaries facilitate a quick reading and review for graduate students and busy professionals in public health, the social sciences, communication, and related health policy-making fields."
--Academic Library Book Review
How do you design an effective health campaign message? Designing Health Messages explores this question from both theoretical and practical perspectives. The authors, all well-known for cutting-edge research in their field, demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from communication and health behavior change. Part I covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Part II discusses audience-centered strategies and looks at the "America Responds to AIDS" campaign and the Cancer Communication′s "5 a Day for Better Health" program. This comprehensive volume concludes with recent developments and policy and administrative practices for health message design.
A much-needed book, Designing Health Messages is an indispensable resource and an essential aid for professors, students, and professionals in communication, specifically mass communication, and public health.
"This book would make a strong addition to a graduate-level course on health communication. With complementary reading to broaden students′′ knowledge of the core theories and empirical research applied by these authors to message design, this book would enhance students′′ capacity to link health communication theory and practice."
--Health Policy and Planning
"Synopsis" may belong to another edition of this title.
About the Author
I emphasize the processes and outcomes associated with communication about health. My recent research focuses on the design of health messages to promote behavioral adaptation in situations where individuals are unable, unwilling, and/or unlikely to avoid situations and practices that put their health at risk. I have applied a behavioral adaptation approach to farmers′ sun protection practices and am currently investigating its utility for involving the lay public in understanding the implications of human genetics research and information for personal well-being. I utilize a community-based approach in the dissemination of behavioral adaptation messages.
"About the title" may belong to another edition of this title.
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