Designing Interactive Strategy: From Value Chain to Value Constellation

Normann, Richard, Ramírez, Rafael

ISBN 10: 0471950866 / ISBN 13: 9780471950868

Published by Wiley, 1994

About this Item

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00048304761

Bibliographic Details

Title: Designing Interactive Strategy: From Value ...

Publisher: Wiley

Publication Date: 1994

Binding: Hardcover

Condition: Good

About this title

Synopsis:

Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a company's managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrates how new ways of creating value are being created by current global competition, changing markets, and new technologies. It shows how the focus of strategic analysis should not be the company or the industry, but the value-creating system itself, within which suppliers, business partners, allies, and customers work together to co-produce value.

From the Publisher:

The challenge facing today's managers is to create an ever-improving fit between competencies and customers. This book describes how the focus of strategic analysis should not be the individual company or specific industry but rather `value-creating systems,' within which diverse economic factors, suppliers, business partners and clients work together to co-produce value. Includes numerous case studies.