Designing Interactive Strategy : From Value Chain to Value Constellation

Richard Normann

ISBN 10: 0471986070 / ISBN 13: 9780471986072

Published by Wiley Nov 1998, 1998

About this Item

Neuware - Strategie ist die Kunst der Wertschöpfung. Sie liefert die intellektuellen Rahmenbedingungen, Konzeptmodelle und Leitgedanken, die es Managern erlaubt, Möglichkeiten zu erkennen, um Kunden diesen Wert nahezubringen und gleichermaßen diesen Wert in Gewinn umzusetzen. Geschrieben von führenden Experten auf diesem Gebiet, zeigt dieses Buch genau, wie aktueller globaler Wettbewerb, sich wandelnde Märkte und neue Technologien neue Möglichkeiten der Wertschöpfung eröffnen. Jetzt neu als Broschurausgabe: Dieser Titel wurde umfassend aktualisiert, mit vielen signifikanten Fallstudien, die verdeutlichen, daß nicht das Unternehmen im Mittelpunkt der strategischen Analyse stehen sollte, sondern das Wertschöpfungssystem. (09/98).

Seller Inventory # 9780471986072

Bibliographic Details

• Title: Designing Interactive Strategy : From Value Chain to Value Constellation
• Publisher: Wiley Nov 1998
• Publication Date: 1998
• Language: English
• ISBN 10: 0471986070
• ISBN 13: 9780471986072
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 229W x 152H x 10D millimeters 229 millimeters width by 152 millimeters height by 10 millimeters depth
• Weight: 276 grams

About this title

Synopsis

Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a company's managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrates how new ways of creating value are being created by current global competition, changing markets, and new technologies. It shows how the focus of strategic analysis should not be the company or the industry, but the value-creating system itself, within which suppliers, business partners, allies, and customers work together to co-produce value.

About the Author

Richard Normann, SMG France.

Rafael Ramírez is currently Professor of Management at HEC, the leading French business school. Dr Ramírez, who holds a PhD from the Wharton School, has extensive consulting experience, working with companies such as Hewlett-Packard, Nissan Europe, Shell International, Rockwool, Telespazio, Wärtsilä -NSD, and Sonera. He was the Managing Director of SMG France prior to joining HEC. Dr. Ramírez co-authored the Harvard Business Review lead article From Value Chain to Value Constellation, which was elected one of the ten most requested strategy reprints by the Review's readers. The follow-up book on value constellations, Designing Interactive Strategy, which he wrote with Richard Normann, has been widely translated. In 1998 he was elected 'individual member' of the Global Business Network.