Designing Interactive Strategy : From Value Chain to Value Constellation

Ramírez, Rafael, Normann, Richard

ISBN 10: 0471950866 / ISBN 13: 9780471950868

Published by Wiley & Sons, Incorporated, John, 1994

About this Item

Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Seller Inventory # GRP34235344

Bibliographic Details

• Title: Designing Interactive Strategy : From Value Chain to Value Constellation
• Publisher: Wiley & Sons, Incorporated, John
• Publication Date: 1994
• Language: English
• ISBN 10: 0471950866
• ISBN 13: 9780471950868
• Binding: Hardcover
• Condition: Very Good
• Weight: 1.08 pounds

About this title

Synopsis

Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a company's managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrates how new ways of creating value are being created by current global competition, changing markets, and new technologies. It shows how the focus of strategic analysis should not be the company or the industry, but the value-creating system itself, within which suppliers, business partners, allies, and customers work together to co-produce value.

From the Publisher

The challenge facing today's managers is to create an ever-improving fit between competencies and customers. This book describes how the focus of strategic analysis should not be the individual company or specific industry but rather `value-creating systems,' within which diverse economic factors, suppliers, business partners and clients work together to co-produce value. Includes numerous case studies.