designing: presents the oeuvre of Chermayeff & Geismar, renowned for some of the most visible logos and branding for clients that include Mobil, PBS and NBC. The book presents Design as an idea-driven, intuitive process, revealing a professional way of thinking about visual problems. This tribute dissects Chermayeff and Geismar's work, with every treatment shown as a response to a unique set of Design constraints.

About the Author

Among the leaders in design for more than forty years, New York-based Chermayeff & Geismar Inc. advocates that simple, effective design is a process that begins with an understanding of a problem and leads to a design solution that is succinct, memorable and appropriate. Many of the firm�s designs have received worldwide acclaim. Quite a few have become part of the visual landscape that all of us see and respond to daily. The firm has received the highest design awards for its clients from all major professional organizations, and their work is exhibited throughout the world.

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