Designing Logos: The Process of Creating Symbols That Endure
Language: English
Published by Allworth, 2008
- Softcover
- New
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.BennettBooksLtd
AbeBooks seller since April 17, 2008
Condition: New
US$ 72.10
Quantity: 1 available
Add to basketItem description from seller
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Seller Inventory # Q-1581156499
- Title
- Designing Logos: The Process of Creating Symbols That Endure
- Author
- Gernsheimer, Jack
- Publisher
- Allworth
- Publication year
- 2008
- Condition
- New
- Binding
- paperback
- Language
- English
- ISBN 10
- 1581156499
- ISBN 13
- 9781581156492
- Item weight
- 29 ounces
- Dimensions
- 8x0x10
* Lavishly illustrated with 750 color images
* How-tos, case studies, and detailed analysis of well-known logos
What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.
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BennettBooksLtd
Los Angeles, CA, U.S.A.
AbeBooks seller since April 17, 2008
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BennettBooksLtd
CA, U.S.A.
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