Designing Logos: The Process of Creating Symbols That Endure

Gernsheimer, Jack

ISBN 10: 1581156499 / ISBN 13: 9781581156492

Published by Allworth Press, 2008

About this Item

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00083173860

Bibliographic Details

Title: Designing Logos: The Process of Creating ...

Publisher: Allworth Press

Publication Date: 2008

Binding: Soft cover

Condition: Very Good

About this title

Synopsis:

How to design great logos, step by step by step.

* Lavishly illustrated with 750 color images
* How-tos, case studies, and detailed analysis of well-known logos

What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.

About the Author:

Jack Gernsheimer, the cofounder of Partners Design, has designed nearly 500 logos for clients ranging from one-person start-ups to Fortune 500 corporations. A contributor to Communication Arts, Graphis, Print, Novum, and other publications, he lives in Bernville, PA.