Designing the Obvious: A Common Sense Approach to Web Application Design

Explaining how make the Web design and development process, as well as the final product, more efficient and effective, a practical handbook takes users step by step through the process of creating a Web site, examines the pros and cons of emerging and current Web design trends, and covers such areas as design clarity, user profiles, contextual inquiry, usability testing, and activity-centered design. Original. (Beginner/Intermediate)

Robert Hoekman, Jr, is a passionate and outspoken user experience strategist and a prolific writer who has written dozens of articles and has worked with MySpace, Seth Godin (Squidoo), Adobe, Automattic, United Airlines, and countless others. He gives in-house training sessions and has spoken at industry events all over the world, including An Event Apart, Voices That Matter, Web App Summit, SXSW, Future of Web Design, and many more.

Robert is the author of Designing the Moment (New Riders) (www.rhjr.net/s/dtm), a collection of 31 stories on design solutions from real projects and the principles used to solve them. He also coauthored Web Anatomy (New Riders) (www.rhjr.net/s/wa), which introduces “interaction design frameworks” as an essential part of an effective reuse strategy, with revered design researcher Jared Spool. 

Robert is the founder of the user experience consultancy Miskeeto (www.miskeeto.com). Learn more about him at www.rhjr.net. He is @rhjr on Twitter (www.twitter.com/rhjr).