Designing for Performance : Weighing Aesthetics and Speed

Lara Callender Hogan

ISBN 10: 1491902515 / ISBN 13: 9781491902516

Published by O'reilly Media Jan 2015, 2015

About this Item

Neuware - As a web designer, you have tough choices to make when it comes to weighing aesthetics and performance. Content, layout, images, and interactivity are necessary components to engage your audience, but each have an enormous impact on page load time.This practical book helps you approach a new project with page speed in mind, and shows you how to test and benchmark which design choices are most important. You&'ll also learn how to design semantic HTML and CSS that are easily repurposed and edited later, saving not just page load time but also your own time during development.Written by Etsy's performance engineering manager, this book covers:Why designing for performance is imperativeThe basics of page speed: requests and how browsers render contentOptimizing images, HTML and CSS for performanceImplementing responsive web design with an eye on performanceTools for measuring and iterating on your design choices and their performanceIf you have Adobe Photoshop experience and basic HTML and CSS skills, this book will help you learn how to design for performance.

Seller Inventory # 9781491902516

Bibliographic Details

• Title: Designing for Performance : Weighing Aesthetics and Speed
• Publisher: O'reilly Media Jan 2015
• Publication Date: 2015
• Language: English
• ISBN 10: 1491902515
• ISBN 13: 9781491902516
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 229W x 154H x 12D millimeters 229 millimeters width by 154 millimeters height by 12 millimeters depth
• Weight: 295 grams

About this title

Synopsis

As a web designer, you encounter tough choices when it comes to weighing aesthetics and performance. Good content, layout, images, and interactivity are essential for engaging your audience, and each of these elements have an enormous impact on page load time and the end-user experience. In this practical book, Lara Hogan helps you approach projects with page speed in mind, showing you how to test and benchmark which design choices are most critical.

To get started, all you need are basic HTML and CSS skills and Photoshop experience.

Topics include:

• The impact of page load time on your site, brand, and users
• Page speed basics: how browsers retrieve and render content
• Best practices for optimizing and loading images
• How to clean up HTML and CSS, and optimize web fonts
• Mobile-first design with performance goals by breakpoint
• Using tools to measure performance as your site evolves
• Methods for shaping an organization’s performance culture

About the Author

Lara Callender Hogan is the Senior Engineering Manager of Performance at Etsy and the author of Designing for Performance. She champions performance as a part of the overall user experience, striking a balance between aesthetics and speed, and building performance into company culture.