Designing Personalized User Experiences in eCommerce

Language: English

Published by Springer, Springer Okt 2010, 2010

9048165997 / 9789048165995

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This item is printed on demand - Print on Demand Titel. Neuware -How do you design personalized user experiences that delight and provide value to the customers of an eCommerce site Personalization does not guarantee high quality user experience: a personalized user experience has the best chance of success if it is developed using a set of best practices in HCI. In this book 35 experts from academia, industry and government focus on issues in the design of personalized web sites. The topics range from the design and evaluation of user interfaces and tools to information architecture and computer programming related to commercial web sites. The book covers four main areas:-Theoretical, Conceptual, and Architectural Frameworks of Personalization, -Research on the Design and Evaluation of Personalized User Experiences in Different Domains, -Approaches to personalization Through Recommender Systems, -Lessons Learned and Future Research Questions. This book will be a valuable tool in helping the reader to understand the range of factors to take into consideration in designing and building a personalized user experience. The authors of each of the chapters identify possibilities and alert the reader to issues that can be addressed in the beginning of a project by taking a 'big picture' view of designing personalized user interfaces. For anyone working or studying in the field of HCI, information architecture or eCommerce, this book will provide a solid foundation of knowledge and prepare for the challenges ahead.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 364 pp. Englisch.…

Seller Inventory # 9789048165995

Title
Designing Personalized User Experiences in eCommerce
Author
Clare-Marie Karat
Publisher
Springer, Springer Okt 2010
Publication year
2010
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
9048165997
ISBN 13
9789048165995
Item weight
552 grams
Dimensions
235x155x20 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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