Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers. It is now a growing field of both practice and academic research. Designing for Service brings together a wide range of international contributors to map the field of service design and identify key issues for practitioners and researchers such as identity, ethics and accountability. Designing for Service aims to problematize the field in order to inform a more critical debate within service design, thereby supporting its development beyond the pure methodological discussions that currently dominate the field. The contributors to this innovative volume consider the practice of service design, ethical challenges designers may encounter, and the new spaces opened up by the advent of modern digital technologies.

About the Authors

Daniela Sangiorgi was one of the first scholars working in Service Design Research. With a degree in Industrial Design, she went on to study for one of the first PhDs in Service Design at Politecnico di Milano, Italy. She was part of the team of who initiated the international Service Design Network (Birgit Mager, Stefan Holmlid, Elena Pacenti, and Shelley Evenson) and the Service Design Research initiative (www.servicedesignresearch.com). She conducted research into service design both in form of design research consultancy (Qfree, Danfoss, Bridgewater Community Services NHS Trust), EU research projects (MEPSS – research on Product Service Systems; EMUDE – design for social innovation), Research Council funded research (EPSRC funded 'Design in Practice' research project) and professional training (Design Council funded SMEs training on Service Thinking and Service Design). She is the co-author of one of the first three academic books on Service Design ('Design for Service', with Anna Meroni, Ashgate 2011). She has taught service design at MA level in the UK, Italy, Brazil, Germany, Sweden, India and South Korea. She chaired the ServDes2014 international conference hosted in Lancaster University in April 2011 and is currently the PI of an AHRC funded research project, Studying Design for Service Innovation and Development.

Alison Prendiville is Senior Researcher for the Design School at London College of Communication, UK.

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