Designing Text and Visualizations in Multimedia Learning : How to Overcome Split Attention Effects?

Language: English

Published by AV Akademikerverlag, 2012

3639420624 / 9783639420623

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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nach der Bestellung gedruckt Neuware - Printed after ordering - Revision with unchanged content. 'Present words as spoken text rather than printed text' is a common recommendation for designing multimedia instructions. The book takes a closer look at this recommendation by raising two questions: (1) How do learners distribute their visual attention during multimedia learning And (2) which design features moderate effects of text presentation on perception and comprehension The results of five empirical studies suggest that spoken text is only preferable under particular constraints. The learners' viewing behavior observed via eye tracking revealed a general preference for printed text that is distracted by particular design features. Once learners are relieved from time constrained presentation or from following motion in a dynamic visualization, the need to split visual attention between printed text and visualizations loses much of its impact. Understanding the demands of a learning material on the learner's perception and accounting for individual reading behavior by implementing user interaction appears promising to advance the design of multimedia instructions in a learner-supporting fashion.

Seller Inventory # 9783639420623

Title
Designing Text and Visualizations in Multimedia Learning : How to Overcome Split Attention Effects?
Author
Florian Schmidt-Weigand
Publisher
AV Akademikerverlag
Publication year
2012
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3639420624
ISBN 13
9783639420623
Item weight
221 grams
Dimensions
220x150x9 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item30 to 40 business days7 to 14 business days
First itemUS$ 70.88US$ 82.48
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