Destination Branding for Small Cities: The Essentials for Successful Place Branding

Branding is one of today’s hottest and most misunderstood destination marketing concepts. Baker provides much needed clarity and shows how to successful a successful brand strategy for tourism and economic development. It is an essential handbook for place marketers that demystifies branding, provides steps to reveal a community brand, and uses real world examples, as well as proven tools, templates and checklists to launch a city brand that will generate broad stakeholder support and resonate with customers.

Bill Baker is an internationally recognized expert in creating brand strategies for destinations of all sizes, ranging from nations to small cities. He has over 30 years destination branding and marketing experience in 25 countries and has been directly involved in some of the most respected and successful destination branding campaigns in the USA, Europe and Australia. Bill is a popular speaker in the USA and abroad on the many aspects of destination branding and tourism marketing.